How Technology and Analytics Drive the Mobile Market
Speaker: Paul Goode, SVP Industry Relations, comScore Europe
Today’s multi-platform environment features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In order for businesses to embrace these new technologies and invest into innovative channels, such as mobile marketing, they need a thorough understanding of key trends affecting the consumer, their business and the industry as a whole. In this session Paul Goode is outlining why the industry needs multi-platform measurement.