Presentations & Whitepapers

December 2, 2013

The Top Burning Issues in Digital in Germany

Speaker: Thomas Renk, VP D/A/CH, comScore Europe
Event: comScore Frühstück Event

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At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform measurement.

Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets