UK Digital Market Overview May 2013
Your monthly snapshot of digital audience trends
Here is a quick summary of some of the key topics covered in this report:
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles
- Google sites top all segments with Facebook also holding a top 3 place in all areas
This month’s focus on the 15-24 demographic group reveals that there is a wide variance in the internet behaviour of this group but community orientated sites (Wikia, Tumblr, Tone Media, Crave Online) all perform strongly in attracting this demographic.
Our Multi-Platform snapshot this month looks at Travel and highlights the benefit of delivering content / tools to the user in a manner that is convenient to them
- National Rail and Transport for London both achieved over 20% incremental reach from mobile browsing
VEVO’s YouTube partner channel remains number one for video, but UMG climbed to number two this month (8th last month) and Sony BMG has come from outside the top 10 to stand at number 3.