comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World
Event: comScore Webinar
Today, about two out of every five minutes of digital content consumption occurs on smartphones and tablets. Consumers are using multiple touchpoints to access digital content, creating a challenge for businesses to understand their own customers’ behaviors.
In this presentation, comScore Vice President of Digital Analytix Product Management Jodi McDermott presents key industry trends in multi-device content consumption and how to overcome the challenges of traditional web analytics. The presentation features comScore Digital Analytix® Multi-Platform, enabling businesses to gain from new insights, smarter product development and increased revenue.
Below are the topics covered:
- Industry trends in digital multi-platform content consumption
- The challenges these trends create for traditional web analytics
- How savvy businesses are overcoming those challenges
Tags: Big Data, Engagement, Multi-Platform, Smartphone, Tablets