Online Measurement: What was measured, what we are measuring, what's next
Event: IAB Inspirational Spain 2013
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Presentation insights show you how to reach the Multi-Platform Majority and outline for the first time how unduplicated audiences in the UK balance PC, Mobile and Tablet consumption.
Tags: Advertising, Audience Analytics, Cookies, Cross Media, Multi-Platform