5 Principles of comScore Total Video
Event: comScore whitepaper
The COMSCORE TOTAL VIDEO measurement approach is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video planning and ease the transition of advertising from Upfronts to Allfronts:
- A single, unduplicated audience metric.
- Unified demography across platforms.
- A holistic view of all video viewing behavior.
- Measurement that is scalable across audiences and platforms.
- An approach flexible to fit the future of advertising.
To learn more about comScore’s Total Video approach to measurement, please visit: www.comscore.com/Total.