Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale
Speaker: Jacques Tchenio, VP Sales, comScore France
Event: Strategies Digital Week
Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view.
Through his session, Jacques Tchenio, VP Sales for comScore in France, anticipated the discussion of visibility, a trend that changes the way we buy, sell and evaluate advertising.