Presentations & Whitepapers

March 26, 2014

Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale

Speaker: Jacques Tchenio, VP Sales, comScore France
Event: Strategies Digital Week

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Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view.

Through his session, Jacques Tchenio, VP Sales for comScore in France, anticipated the discussion of visibility, a trend that changes the way we buy, sell and evaluate advertising.

Tags: Advertising, Programmatic Buying, Viewability