Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority
Event: DAA LA Symposium
Whether they’re on a tablet or a smartphone, digital visitors are hungry for content. In fact, comScore data show that multi-platform users consume 23% more content than PC-only users. You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. By adopting a unified and holistic approach to the digital consumer, companies can gain the insights needed to optimize their digital strategies and align around their most compelling long-term opportunities.
This presentation also explores how multi-platform measurement provides smarter answers to new questions like:
- How many of my users consume content across multiple devices?
- Are multi-platform users more valuable than single-platform users?
- Does multi-device content consumption increase loyalty?