Future in Focus: The Rise of Online Gambling & the Threats, Challenges & Opportunities for Lotteries & Regulators
Kerry J Brown
Event: APLA/WLA Seminar 2014
APLA/WLA Seminar 2014 was jointly organized by Asia Pacific Lottery Association (APLA) and World Lottery Association (WLA) in Manila, Philippines on 28 April to 1 May 2014. The seminar theme was “Marketing in the New Age: Captivate, Innovate, Engage”, focusing on marketing and sales in an environment of rapid changes from technologies and expectations of social safeguards to minimize harm to lottery customers.
This presentation by Kerry J Brown covers: The Rise of Online Gambling & the Threats, Challenges & Opportunities for Lotteries & Regulators in Asia Pacific
Tags: Advertising, Audience Analytics, Cross Media, Gaming,