Presentations & Whitepapers

May 23, 2014

Know the score: refereeing the digital media game

Speaker: Serge Matta
Event: IAB Interact

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comScore CEO Serge Matta explains how reliable data remains essential in discerning true media value, de-duplicating multi-platform audiences and delivering advertising accountability in the new digital ecosystem.


Tags: Ad Validation, Audience Analytics, Big Data, Cross Media, Multi-Platform