Audience Recommendations for Every Vertical
Download now
The explosive growth of mobile consumption has had a profound impact on the digital landscape. With mobile now accounting for a majority of digital minutes in many global markets, understanding multi-platform audiences and behaviours is critical for content and advertising sides of the ecosystem. In this presentation Stuart Wilkinson, Head of Industry Relations at Comscore, uses global and Irish data to highlight key trends and considerations that mobile devices have brought for publishers, advertisers and agencies.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo