January 1, 2015 - Event: comScore Data Insight presentation

NCAA March Madness Online

Jason Fieweger Jason Fieweger
Manager, Client Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this January 2015 edition, the topic is "March Madness".

How will you take advantage of March Madness in 2015?

  • While the official NCAA Tournament media is open to a small group of exclusive sponsors, look for other opportunities available for advertisers to get involved.
  • March Madness provides a short term opportunity to reach a very focused audience... Contests and promotions that take advantage of the regionalism, rivalries, and competitive nature of the tournament are great extensions of the excitement.
  • Online streaming of the games creates much stronger engagement and increased frequency for advertisers. Looking for opportunities to advertise along sites reporting on the tournament or offering game highlight packages can help produce similar results.

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