- April 2, 2015

UK Digital Market Overview February 2015

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Your monthly snapshot of digital audience trends

Here is a brief summary of some of the key topics covered in this report:

  • In February 2015, 47.6 million users accessed the internet via their desktop, smartphone and tablet devices
  • Google Sites is top multi-platform destination while SKY and BBC see largest share of mobile only users
  • Health Properties like Meredith Digital, EMIS and SheKnows Media show highest skews amongst females
  • YouTube helps propel Google Sites to top online video destination
  • Online Newspaper audiences are shifting to mobile access

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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