Audience Recommendations for Every Vertical
Download now
With the boom of digital technology and innovation over the years, we have seen a global shift from e-commerce on desktops to m-commerce through smartphones and tablets. Similarly, the travel and tourism industry has experienced strong growth in this area particularly in hotel bookings and flight ticket purchases, as more and more people plan and book their holidays using their mobile devices.
What are the factors contributing to this development, and more importantly, what’s next for the industry as the m-commerce landscape matures? Comscore’s Kate Palmer, Account Director, Australia and New Zealand, discussed these questions as well as new challenges and opportunities for consumers, retailers and technology providers.