July 13, 2016 - Event: IAB Europe Research Awards Winner Webinar

IAB Europe Research Awards Winner Webinar: comScore and News UK

Speaker: Toby Crisp, Data Services Director at comScore, Andrew Tenzer, Head of Insight at BBC Global News, Tim Elkington, Chief Strategy Officer at IAB UK, Ian Gibbs, Head of Commercial Insight at Guardian News & Media

The 2016 IAB Europe Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. IAB Europe hosted a webinar to share the best practice on ad effectiveness and cross-device measurement from the 2016 research winners.

During this webinar, Toby Crisp, Director of Data Services at comScore discusses Project Footprint, a research study partnered with News UK & Kellar Fay to understand the impact of advertising on online and offline behaviours.

Listen to the recording of the IAB Europe Research Awards webinar here

 

You might be also interested in downloading our case study: The Impact of Advertising on Audience Behaviour: A News UK Case Study

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