This presentation focuses on targeting potential and current casino customers with your TV buys. Learn how comScore’s granular local market information - matching household viewing to the household composition, demographic, and lifestyle - can improve your ROI. We provide our clients and the entire industry with the most up-to-date local media measurement, every second of every day. comScore Local, powered by Experian and Simmons, can help you produce campaigns with confidence and success.
Topics covered include:
- Reaching your casino targets on levels not found anywhere else
- Targeting casino goers based on casino attendance
- Analyze ratings with casino customers by frequency of visits
- Increase attendance and deepen game play by building buys against age, income, and lifestyle demographics
- Ensuring your casino message is being seen by the right eyes at the right time
Download our One Sheet and view the webinar presentation here.