July 12, 2016 - Event: comScore Webinar

Targeting Casino-Goers

Speaker: Jan Burress, Local Agency Director of Sales

This presentation focuses on targeting potential and current casino customers with your TV buys. Learn how comScore’s granular local market information - matching household viewing to the household composition, demographic, and lifestyle - can improve your ROI. We provide our clients and the entire industry with the most up-to-date local media measurement, every second of every day. comScore Local, powered by Experian and Simmons, can help you produce campaigns with confidence and success.

Topics covered include:

  • Reaching your casino targets on levels not found anywhere else
  • Targeting casino goers based on casino attendance
  • Analyze ratings with casino customers by frequency of visits
  • Increase attendance and deepen game play by building buys against age, income, and lifestyle demographics
  • Ensuring your casino message is being seen by the right eyes at the right time

Download our One Sheet and view the webinar presentation here.

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