- January 1, 2016

The Sharing Economy

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this January 2016 edition, the topic is "Sharing Economy".

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Key Takeaways

  • The Sharing Economy is growing wildly in popularity, especially on mobile platforms.
  • Although majority of its consumers are young and affluent, the Sharing Economy engages all ages.
  • Ride sharing services see a larger audience overlap compared to home sharing services.
    There is thus a wider opportunity to reach users of ride sharing services as they tend to switch between Uber and Lyft.
  • All Sharing Economy services build brands during key seasons although social media messaging between competitors differ.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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