Event: Comscore Data Insight presentation - May 1, 2016

U.S. News Consumption

Manager, Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this May 2016 edition, the topic is "News Consumption".

Key Takeaways

By Generation:

18 -34 makes up the smallest audience on each of the top political sites, while 55+ is the largest on all but CNN Politics.

By Political Outlook:

Self-defined Moderates make up the largest audience across each of the top 5 political news sites.
Self-defined Conservatives make up a larger percent of the audience than Liberals except among 18 -34.

Multi-Platform

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.