- December 19, 2016

Uber & Pokémon Go – Making the headlines in 2016

With 2016 slowly coming to an end, what better opportunity to look at two online services, which have dominated the news outlets throughout the year – Uber & Pokémon Go. With Uber being available in over 20 cities, does it still have the same appeal among the rest of the UK population? Pokémon Go was named Google Play’s game of the year this month, millions downloaded the game shortly after its release, but is it still being used today?

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This UKOM insight looks at the following key topics:

  • UK smartphone visitor numbers to the Uber app and website and their demographic profile.
  • Pokémon Go visitor numbers and average time spent from July 2016 and an insight into the usage of different age groups.
  • If a second generation of Pokémon is about to be released in the UK there might be an uplift in usage and engagement over the first months of 2017.

Contact us today to learn more about this latest UKOM Insight.

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