October 1, 2016 - Event: comScore Data Insight presentation

Understanding Parents Online

Allan Lem Allan Lem
Senior Manager, Syndicated Client Insights
Jared Laird Jared Laird
Associate Client Insights Analyst
Rebecca Brown
Senior Manager, Syndicated Client Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this October 2016 edition, the topic is "Parenthood".

Key Takeaways

  • Parents represent a large audience on the internet (64.5 Million People).
  • Parents spend the majority of their time online accessing from Mobile (72% of total Digital time spent).
  • Mobile Apps are how parents navigate the mobile web.
  • Parents multi-task when viewing TV.
  • 94% of parents bought something online in the past six months.
  • Parents drive a yearly spike in Back to School & Holiday sales online.