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In this keynote address, Comscore Senior Vice President, Asia Pacific, Joe Nguyen presented a wealth of data and insights on the rapidly changing digital landscape in Asia Pacific and globally, from a consumer as well as an advertising perspective. In particular, he deep dived into the latest trends in lotto/sweepstakes and online gambling to help the industry better understand the challenges and opportunities in the digital space, so as to develop the best strategies to win in this new world.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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