- September 5, 2017

2017 LATAM Digital Future in Focus

Alejandro Fosk
Alejandro Fosk
Senior Vice President Latin America
Comscore

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During our yearly event in Miami, we discussed the latest digital trends affecting Latin America and the US Hispanic segment, and had all of your questions answered.

Some of the key highlights from this presentation are:

  • Latin American and US Hispanic online audience growth, behavior and trends
  • Emerging trends in online advertising (viewability, digital GRPs, programmatic etc.)
  • How content providers and agencies are measuring social media engagement and leveraging social media to further develop brand loyalty
  • New custom capabilities, studies, and tools including mobile and multi-platform.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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