September 7, 2017 - Event: comScore & AdLift Webinar

Marketing Lessons in the New Era in India

Speaker: Kedar Gavane, Vice President, India, comScore, and Prashant Puri, Co-Founder & CEO, AdLift

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance, or the return on marketing spend, is easier said than done. It is also important to understand how to overcome challenges that marketers face today in measuring the advertising effectiveness of their marketing efforts.

In this presentation, comScore Vice President, India, Kedar Gavane, and AdLift Co-Founder & CEO, Prashant Puri, cover key topics including:

  • Macro trends in consumer behaviour across digital, mobile and multi-platform in India
  • Viewability measurement and the importance of tracking digital campaigns
  • SEO and SEM landscape in India
  • Case studies and tools used today to improve search and social results