May 28, 2017 - Event: IAB Europe Interact 2017

Measuring for the Future

Gian M. Fulgoni Gian Fulgoni
Co-Founder and Chief Executive Officer

Arguably measurement is online’s key differentiator to other media. Yet is it also an Achilles’ heel? Is the increasing complexity and ever changing landscape making it too difficult for brand advertisers to fully control their brand experience? What can the digital industry do to bring trust and transparency easily to all?

In this presentation, CEO & Co-Founder Gian Fulgoni explains how to apply lessons learned in media measurement to advance the digital industry.