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Presentation Jul. 14, 2016 | Share

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Read more

Presentation Jul. 13, 2016 | Share

IAB Europe Research Awards Winner Webinar: comScore and News UK

IAB Europe Research Awards Winner Webinar: comScore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Read more

Presentation Jul. 12, 2016 | Share

Targeting Casino-Goers

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys. Read more

Presentation Jul. 11, 2016 | Share

Impressions vs. Eyeballs: What Are You Really Buying?

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impression served to a real human rather than a bot? Was that ad actually in the browser-viewable window or was it below-the-fold? Or even in a tab that is... Read more

Presentation Jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Presentation Jun. 20, 2016 | Share

The Value of a Digital Ad

Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’. Read more

Presentation Jun. 17, 2016 | Share

How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed. Read more

Presentation Jun. 14, 2016 | Share

EGM comScore Data Fusion

EGM comScore Data Fusion

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media. Read more

Presentation Jun. 13, 2016 | Share

Effectiveness of Online Advertising

Effectiveness of Online Advertising

How far had Ad-blocking spread? During this session, Fabrizio Angelini, CEO Sensemakers and representative for comScore Italy presents issues affecting digital advertising today including ad blocking, ad fraud and viewability and how media buyers can face these challenges to make sure their ads have the chance to make an impact. Read more

Presentation May. 26, 2016 | Share

Digital Advertising Is Dirty. Can Technology Clean It Up?

Digital Advertising Is Dirty Can Technology Clean It Up

In this presentation, Martin Bromfield, VP Advertising EMEA at comScore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times. Read more