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Presentation Jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Whitepaper Mar. 30, 2016 | Share

2016 U.S. Cross-Platform Future in Focus

2016 US Cross Platform Future in Focus

2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description might be that it’s becoming increasingly interconnected, with consumers seamlessly accessing... Read more

Whitepaper Sep. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Read more

Presentation Aug. 12, 2015 | Share

The Impact of Brazil’s Economy and Politics on Social Media

The Impact of Brazil’s Economy and Politics on Social Media

In this presentation, Tania Yuki, CEO and Founder of Shareablee, presented the state of Social Networks in Brazil and how political and economic developments have impacted the behavior of Brazilians. Read more

Presentation Aug. 12, 2015 | Share

Social Media Insights and Metrics

Social Media Insights and Metrics

Marketing is experiencing the greatest transformation in recent years because social media is changing the way we do business. The conversations users are having online are not only impacting their social communities, but can also influence the decisions of any brand and its competitors. Read more

Whitepaper Feb. 5, 2015 | Share

Travel in Argentina

Travel in Argentina

This report analyzes the behavior of online audiences within the Travel Category in Argentina. In addition to a comparison between Latin America and the rest of the world, this report explores important data from U.S. and Argentina. Read more

Presentation Oct. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Read more

Presentation Oct. 9, 2014 | Share

5 Things We’ve Learned About Online Video

5 Things We've Learned About Online Video

During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how the future of video will evolve and more. Read more

Presentation Sep. 16, 2014 | Share

The State of Social Media in Brazil and the Metrics that Really Matter

In this webinar presentation, comScore and Shareablee explore the State of Social Media in Brazil and the metrics that every organization should use when determining social ROI. Read more

Presentation Jul. 22, 2014 | Share

The State of Social Media in Latin America and the Metrics that Really Matter

The State of Social Media in Latin America and the Metrics that Really Matter

comScore and Shareablee present The State of Social Media in Latin America and the Metrics that Really Matter featuring how brands are using content to monetize social media. Read more