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Presentation Jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Presentation Nov. 23, 2015 | Share

2015 Colombia Digital Future in Focus

2015 Colombia Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia and how comScore is helping to drive the industry. Read more

Presentation Oct. 2, 2015 | Share

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Read more

Presentation Sep. 22, 2015 | Share

comScore & Shareablee: The State of Social Media in Brazil

comScore & Shareablee: The State of Social Media in Brazil

During our brunch, Luciana Burger, Manager Director at comScore Brazil and Dan Piech, Director of Solutions and Partnerships at Shareablee, discussed the state of social media in Brazil and best practices when utilizing social media networks. Read more

Whitepaper Sep. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Read more

Presentation Sep. 1, 2015 | Share

Tips for Effective Social Media Measurement

Tips for Effective Social Media Measurement

In this presentation, Daniele Barracas, Business Manager at Salesforce, provided us with tips on how to best take advantage of the performance measurement of social networks. Read more

Presentation Aug. 12, 2015 | Share

The Impact of Brazil’s Economy and Politics on Social Media

The Impact of Brazil’s Economy and Politics on Social Media

In this presentation, Tania Yuki, CEO and Founder of Shareablee, presented the state of Social Networks in Brazil and how political and economic developments have impacted the behavior of Brazilians. Read more

Presentation Aug. 12, 2015 | Share

Social Media Insights and Metrics

Social Media Insights and Metrics

Marketing is experiencing the greatest transformation in recent years because social media is changing the way we do business. The conversations users are having online are not only impacting their social communities, but can also influence the decisions of any brand and its competitors. Read more

Presentation Jun. 17, 2015 | Share

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about the rapidly-evolving digital landscape. Read more

Presentation Jun. 1, 2015 | Share

2015 Mexico Digital Future in Focus

2015 Mexico Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Mexico and how comScore is helping to drive the industry. Read more