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Presentation Aug. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Read more

Whitepaper Apr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Read more

Presentation Feb. 29, 2016 | Share

Cross Platform Audience Measurement and the Future of Media

Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading? In this presentation, Stuart Wilkinson, Head of Industry Relations at comScore provides an overview of a comScore case study from the US where TV, desktop, mobile and single source panels are combined with behavioural... Read more

Presentation Dec. 3, 2015 | Share

Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific

Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific

The TV viewing landscape has changed dramatically over the years, and consumption has shifted towards online video. This increased competition for eyeballs has resulted in a more fragmented environment across computers, smartphones, tablets, Pay-TV, OTT services and traditional TV, altering consumer dynamics in profound ways. Read more

Presentation Dec. 3, 2015 | Share

It's a Cross-Platform World: Insights Into Today's Digital Consumer

It's a Cross-Platform World: Insights Into Today's Digital Consumer

In his participation to STIMA Congress, Stuart Wilkinson, Head of Industry Relations outlined the lessons that comScore has learned - and which advertisers need to understand - if they are to effectively communicate with, and market to, today’s digitally-savvy consumers. Read more

Presentation Nov. 25, 2015 | Share

Building cross media measurement

Building cross media measurement

is presentation reviews the theory behind the comScore and Kantar alliance, with a look at how this partnership is playing out in action in Spain. Read more

Presentation Nov. 18, 2015 | Share

It’s a Cross-Platform World: Insights Into Today’s Digital Consumer

It’s a Cross-Platform World: Insights Into Today’s Digital Consumer

In this presentation, comScore Co-Founder and Chairman Gian Fulgoni outlines the lessons that comScore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers. Read more

Presentation Oct. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Read more

Presentation Jul. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. Read more

Presentation Jul. 16, 2015 | Share

Measuring Multichannel Marketing

Measuring Multichannel Marketing

David Shiffman, SVP, comScore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. Read more