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Whitepaper Sep. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Read more

Presentation Jul. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. Read more

Presentation Jul. 16, 2015 | Share

Hulu Total Audience Measurement Across Platforms

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at comScore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices. Read more

Presentation Jul. 16, 2015 | Share

Measuring Multichannel Marketing

Measuring Multichannel Marketing

David Shiffman, SVP, comScore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. Read more

Whitepaper Jul. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... Read more

Whitepaper Jun. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Read more

Presentation May. 6, 2015 | Share

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility, AdColony and many more. Read more

Presentation May. 20, 2014 | Share

The Rise of Brands on Instagram

The Rise of Brands on Instagram

comScore and Shareablee join forces to present The Rise of Brands on Instagram, featuring how brands are using content to monetize on this burgeoning social platform. Read more

Presentation Nov. 5, 2013 | Share

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Read more

Presentation Aug. 13, 2013 | Share

State of the U.S. Online Retail Economy Q2 2013

State of Retail Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. Read more