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Presentation Jul. 12, 2016 | Share

Multi-Platform Measurement in Colombia

Multi-platform measurement in Colombia

comScore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop Read more

Presentation Jun. 2, 2016 | Share

Understanding Indonesia Online Audience

Understanding Indonesia Online Audience

Just when we thought we know Indonesians, this keynote revealed to us never-before-seen insights of Indonesia online Audience. Read more

Presentation Dec. 3, 2015 | Share

Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Auf Einladung von DataXu hielt Milan Dolinar, VP Sales DACH bei comScore, in Hamburg und Köln eine Präsentation zum Thema "Top Digital Trends to consider when planning 2016 digital advertising strategies". Read more

Presentation Dec. 3, 2015 | Share

Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific

Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific

The TV viewing landscape has changed dramatically over the years, and consumption has shifted towards online video. This increased competition for eyeballs has resulted in a more fragmented environment across computers, smartphones, tablets, Pay-TV, OTT services and traditional TV, altering consumer dynamics in profound ways. Read more

Presentation Oct. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Read more

Presentation Sep. 30, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Presentation Sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Presentation Sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Presentation Sep. 26, 2015 | Share

Just Press Play - How To Maximize The Value Of Video For Increased Revenues

During this tour, Thomas presented three areas of focus for optimizing your video content for increasing revenue: video consumption, quality of service, and ad consumption. Read more

Presentation Sep. 16, 2015 | Share

Media Planning with the Best of Both Worlds: TV & Digital

Media Planning with the Best of Both Worlds TV and Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning. Read more