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Presentation May. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. Read more

Presentation May. 10, 2016 | Share

Brazil Digital Trends

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil. Read more

Presentation Apr. 14, 2016 | Share

Road to a Complete Measurement of the Peruvian Market

Road to a Complete Measurement of the Peruvian Market

During the comScore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market to better measure audiences. Segmenting and measuring based on cookies can lead to planning, evaluating and executing the campaign incorrectly. Read more

Presentation Sep. 30, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Presentation Sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Presentation Sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Presentation Sep. 14, 2015 | Share

Campaign Measurement to Drive Efficiency

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at comScore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during video or audio stream, using Digital Analytix® Stream Sense. Read more

Presentation Sep. 8, 2015 | Share

Understanding the Multi-Device Consumer

Understanding the Multi-Device Consumer

In this presentation, comScore’s Joe Nguyen and Fernando Gonzalez share best-in-class business analytics solutions to help you gain a deeper understanding of your customers’ behaviours across devices, giving you the insights you need to make the decisions that drive brand loyalty and increase revenue. Read more

Presentation Aug. 5, 2015 | Share

Big Data and the Future of Digital in Brazil

Big Data and the Future of Digital in Brazil

In this presentation, we discuss the future of digital content consumption and how to organize the large volume of data generated daily. With all the changes in Brazilian consumer behavior, understanding it in real time becomes more essential every single day. Read more

Presentation Feb. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Monetizing mobile apps

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Read more