Understanding Subscriber Behaviors for Mobile Operators
This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform. Read more
Tags: Big Data, iPhone, Mobile, Mobile operators, Nokia, Samsung, Smartphone
The Digital Future in Focus: Understanding the Customer Journey, Behaviour, Trends and Platforms
Chris presented an overview of the digital landscape in the UK including the latest trends in mobile, social media, online behaviour and display advertising. He discussed the challenges of today’s multi-platform environment and focused on the new opportunities available for marketers to reach and engage with consumers across multiple devices throughout... Read more
Tags: Advertising, Mobile, Multi-Platform, Online video, Social
2013 Spain Digital Future in Focus Webinar
In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. Read more
By: Jaime Agulló Tags: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, News, Newspapers, Online video, Retail, Search, Smartphone, Social, Tablets, Twitter
The Mobile Shift: How connected devices are changing consumer attitudes and behaviour
The Mobile Shift: How connected devices are changing consumer attitudes and behaviour Read more
By: Hesham Al-Jehani Tags: Connected Devices, Mobile, Smartphone
Understanding the Role and Contribution of Mobile
Michael Gregory will present insights into UK Mobile usage within the Retail world. He will highlight the top retail sites people are using and what their shopping activities are using their smartphone. Read more
Tags: Connected Devices, Mobile, Multi-Platform, Smartphone
Driving Stronger ROI with Real-Time Branding Insights in Canada
In this presentation comScore VP of Canada, Bryan Segal and comScore Senior Product Manager NaKedra Campbell share client case studies from comScore Brand Survey Lift™ Pulse, an in-flight branding effectiveness measurement solution. Read more
By: Bryan Segal Tags: Advertising
The Past, Present and Future of Online Video: Trends in the German and European Market
Robert presented the current state of the online video market in Germany and in Europe. He discussed how online video has changed over the years and how consumption habits differ across countries. The presentation also covered the growth of mobile video as well as a special review of YouTube and its position in the German market. Read more
Tags: Online video
UK Digital Market Overview April 2013
Over 44 million Brits surfed the web via their PC and nearly 36 million internet users watched online content videos in February 2013 Read more
By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, Video
BIG DATA – Maximizing the value of your digital investments
At the One-to-One eCommerce event held in Monaco, Delphine Gatignol presented comScore's big data platform Digital Analytix, emphasizing its ability to give unparalleled data access and visibility into maximizing the value of all digital investments. Read more
By: Delphine Gatignol Tags: Web Analytics
2013 Spain Digital Future in Focus – El Mercado Digital Español
comScore presents the 2013 Spain Digital Future in Focus – El Mercado Digital Español report, providing an overview of the Spanish digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more
By: Hélène Azevedo, Paloma Sánchez Martinez Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, Tablets