Presentations & Whitepapers

Whitepaper Feb. 5, 2014 | Share Marketing to Millennials

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Read more

By: Adam Lella, Andrew Lipsman Tags: Ad Impressions, Demographics, Marketing Research, Mobile, Social, Video

Presentation Jan. 31, 2014 | Share Internet Usage Belgium

Belgium Digital Market Overview

During his session, comScore will present some prevailing 2013 trends in changing digital behaviour and online video, with a special review of online shopping. Read more

Tags: e-Commerce, Internet Use, Retail

Whitepaper Jan. 21, 2014 | Share UK Digital Market Overview January 2014

UK Digital Market Overview January 2014

Your moour monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users. Read more

By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Whitepaper Jan. 21, 2014 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. In December 2013, there were 13.3 million desktop and laptop internet users aged 6+ in the Netherlands, and 11.3 million unique online video viewers. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Whitepaper Dec. 19, 2013 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview November 2013

Your monthly snapshot of digital audience trends. In November 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.2 million unique online video viewers. Google Sites lead the website rankings with 12.6 million unique visitors during the month, followed by Microsoft Sites with 10.8 million and Facebook with 9.8... Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Presentation Dec. 16, 2013 | Share Empowering the Upside in a World of Viewable Impressions

Empowering the Upside in a World of Viewable Impressions

At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Presentation Dec. 16, 2013 | Share

Retailers: Optimize your Customer Experiences through Rich Multichannel Insights

On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. Read more

By: Jaime Agulló Tags: Audience Measurement, Retail

Presentation Dec. 16, 2013 | Share

Best Practices: Retail Use Cases

On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. Read more

Tags: Audience Measurement, Retail

Presentation Dec. 12, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Read more

Tags: Facebook, Social, Twitter

Presentation Dec. 12, 2013 | Share Best Practices Media Guideline

Best Practices Media Guideline For Succeeding with Viewable Impression & Audience Guarantees

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. The trend toward audience targeting and the shift toward in-target and viewable impression measurement have already turned the US market upside down in what seems like an instant. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Viewability

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