Presentations & Whitepapers

Whitepaper Dec. 9, 2013 | Share 2013 Venezuela Digital Future in Focus

2013 Venezuela Digital Future in Focus

comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government. Read more

By: Ana Laura Zain Tags: Audience Measurement, Banking, e-Commerce, Government, Social

Whitepaper Dec. 9, 2013 | Share Dutch Digital Market Overview October 2013

Dutch Digital Market Overview October 2013

Your monthly snapshot of digital audience trends. In October 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.5 million unique online video viewers. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Presentation Dec. 6, 2013 | Share

Measurement of Multi-Platform in Italy 2014

To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Read more

Tags: Audience Measurement, Big Data

Presentation Dec. 6, 2013 | Share

comScore & MMA Mobile Barometer Q3 2013

comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Read more

Tags: Internet Use, Mobile, Smartphone

Presentation Dec. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read more

Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets

Presentation Nov. 28, 2013 | Share

Online Measurement: What was measured, what we are measuring, what's next

During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read more

By: Jaime Agulló Tags: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform

Presentation Nov. 26, 2013 | Share Multi-Platform Measurement Webinar Portuguese

Multi-Platform Measurement Webinar Portuguese

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more

Tags: Mobile, Smartphone, Tablets, Web Analytics

Presentation Nov. 22, 2013 | Share

Multi-Platform Measurement Webinar Spanish

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more

Tags: Mobile, Smartphone, Tablets, Web Analytics

Presentation Nov. 21, 2013 | Share IAB conference

French Digital Overview

In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. Read more

Tags: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform

Presentation Nov. 19, 2013 | Share ABA Midia

ABA Mídia

In this presentation, Alex Banks analyzes the online media landscape in Brazil, and the new trends in online advertising. Read more

Tags: Ad Impressions, Ad Validation

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