2013 Future in Focus - Digitales Deutschland
comScore presents its 2013 Future in Focus – „Digitales Deutschland“ report on the latest digital trends in Germany. The report is written in German and outlines prevailing trends in digital behaviour, mobile, online video, search, online advertising and includes a special review of social, retail and women on the web. Read more
By: Ayaan Mohamud, Berit Block Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, Tablets
2013 France Digital Future in Focus
comScore presents '2013 France Digital Future in Focus', its French report on prevailing trends in changing digital behaviour, online video, mobile and search, including a special review of social, shopping and silver surfers. Read more
By: Delphine Gatignol, Hélène Azevedo Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, Tablets
NBC Digital Marketing Summit 2013
Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. Read more
By: Kerry J Brown Tags: Advertising, Demographics, Engagement, Marketing Research, Retail, SocialThe Multi-Platform World is Complex…How Do We Measure It?
In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Read more
By: Joan FitzGerald Tags: Multi-Platform, Smartphone, Tablets, TV
2013 U.S. Digital Future in Focus
In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Read more
By: Eli Goodman Tags: Ad Impressions, Advertising, Audience Measurement, ecommerce, Engagement, Google, Mobile, Smartphone, Tablets, VEVO, Video, YouTube
2013 UK Digital Future in Focus
In this webinar, Cathy McCarthy discussed key findings from our 2013 UK Digital Future in Focus report. Read more
By: Cathy McCarthy Tags: Advertising, ecommerce, Internet Use, Media & Entertainment, Mobile, Multi-Platform, Online video, Retail, Search, Tablets
The Multi-Media Path to Purchase
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read more
By: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone
2013 Canada Digital Future in Focus
comScore presents the 2013 Canada Digital Future in Focus, its annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more
By: Kevin Duong, Stephanie Flosi Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Social, Tablets
State of Digital Q4 2012
In this quarterly analysis, comScore Senior Director Tiffany Walker provides key insights into the digital usage and trends that shaped Q4 2012. Read more
Tags: Advertising, ecommerce, Holiday Shopping, iPad, Smartphone
The Impact of Connected Devices on Consumer Behavior
This session provides an overview of the multi-device landscape shaping digital media consumption and communication across multiple global markets. Gregor highlights significant differences in use across certain markets and dives into detail in discussing how consumer behavior has changed over the past few years due to new connected devices. Read more
Tags: Connected Devices, Mobile, Smartphone, Tablets