Presentations & Whitepapers

Whitepaper Apr. 1, 2009 | Share

The comScore Data Passport - First Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Tags: Advertising, Demographics, e-Commerce, Internet Use, Mobile, Search

Presentation Mar. 10, 2009 | Share

The Holiday Hangover: Who is Winning the New Year’s Retail Race?

In this one hour presentation our in-house retail experts address the marketing, advertising, and economic issues vital to retailers as we enter the New Year. Read more

Presentation Mar. 5, 2009 | Share

Webinar Case Study: How to Determine Online Consumer Healthcare Behavior

As more and more people use the internet to research health care services and to self-diagnose symptoms, questions arise: how can healthcare providers and servicers know where to focus online efforts in 2009 to ensure that they get the right message in front of the right groups? Read more

Presentation Mar. 5, 2009 | Share

Consumer Packaged Goods: Internet Advertising Proven to Increase Offline Sales

Alistair provides special focus on accurately assessing the positive offline impacts of online advertising to illustrate the true value of online advertising. Read more

Whitepaper Mar. 4, 2009 | Share

Power to the People

Power to the People: Why Panels Are Essential for Counting People and Providing Valid Demographics for Hybrid Online Audience Measurement Services Read more

By: Gian Fulgoni Tags: Audience Measurement, Cookies, Demographics

Presentation Feb. 25, 2009 | Share

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising

Although Search is the ultimate direct response champion, greater frequency of exposure to Display ads can drive greater sales through volume of impressions. Read more

Presentation Feb. 19, 2009 | Share

State of the U.S. Online Retail Economy through January 2009

comScore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy. Read more

Presentation Feb. 12, 2009 | Share

Key Trends in Mobile Content Usage & Mobile Advertising

Kevin Muoio, discusses key drivers and trends in mobile content usage & advertising. Read more

Presentation Feb. 12, 2009 | Share

Mobile Data Without Roaming Charges: Top Mobile Media Trends

Mobile data and Mobile World Congress go hand and hand - especially when all the MMS and e-mail messages come back to haunt you in the form of international data roaming fees! Read more

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