Everything You Need to Know About Movie Junkies
Speaker: Elise Neel
Event: comScore Webinar
comScore industry analyst Elise Neel focuses on the online behavior of movie consumers. Elise provides an in-depth profile of online movie ticket e-commerce sites to help you understand who is making their ticket purchases online.
We also explore the role of search in the decision-making process for theatrical and home entertainment and uncover the difference between the buyers of standard DVDs and Blu-Ray.