Mobile Search: Techniques and Tactics for Marketers
Speaker: Eli Goodman & Mike Solomon
Event: comScore Webinar
Searches on mobile devices have increased 300% since 2010 and Google estimates that, in the next 18 months, 15-30% of searches will take place on mobile devices. Now that mobile search has reached such a critical mass and agencies and marketers alike have real opportunities to drive traffic via mobile phones, learn what you can do to attract customers and stay ahead of the competition.
This session provides insight into the state of the mobile industry and how you can make the most of your paid search dollars.
Gain intelligence that you can implement right away:
- Impact of smartphone adoption
- Mobile Paid search strategies and tactics
- Search as it relates to other mobile activities
- Analytics and landing page optimization