10 optimizations to go further on your analysis
Speaker: Gaelle Mbodj et Steeven Delbecq, Rouge Interactif
Event: Web Analytics Breakfast Meeting
In today’s world where you have to face strong competition and limited purchasing power, a website should stand out and encourage the purchasing of online shoppers. In collaboration with Rouge Interactive, comScore organized a Web Analytics breakfast meeting to cover the challenges the industry is facing : online budget optimization, navigator knowledge and online conversion optimization.