The Mobile Landscape in France and Europe
Speaker: Blandine Silverman, Sales Director, Mobile, comScore Europe
Event: Forum eMarketing
This presentation examines the state of Europe and France’s dynamique mobile networking landscape, providing insights into trends at a regional and local market level :
- How specific is the mobile environment?
- What Content is Consume online? What are the Usage Patterns?
- What about m-Commerce?
- Mobile Marketing : What are the opportunities of contact with consumers