Audience Recommendations for Every Vertical
Moving further into 2024, reflect on the changes in the digital media landscape throughout the previous year. In this in-depth webinar, we explored the evolving patterns in Canadian... Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...
Spooky Stats: Halloween Costume Shopping Trends
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience
From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
The benefits of impressions-based buying
2023 NBA Finals: Local & National TV Recap
As worlds collide: impact and effectiveness in advertising to Gen Z
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...