Presentations & Whitepapers

August 29, 2013

The value of data in an evolving digital world

Speaker: Paul Goode, SVP Marketing International
Event: IAB Now Argentina

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comScore SVP Marketing International Paul Goode describes how understanding the data behind digital consumer relationships adds value to businesses and what is the challenge of measuring an increasingly complicated digital ecosystem. The presentation also includes a review of global insights and regional trends - with spotlight on social media and news publishing.

Presentation takeaways include:

  • Argentina Market Insights in Global Context
  • Story of Digital Media Evolution
  • Challenge of Measurement
  • Lessons from 290 billion validated impressions
Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement