Presentations & Whitepapers

Presentation Apr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Presentation Apr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read more

By: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Presentation Apr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Presentation Apr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more

By: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Presentation Mar. 24, 2014 | Share Australia Digital Future in Focus 2014

Australia Digital Future in Focus 2014

In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform

Presentation Mar. 17, 2014 | Share

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Read more

Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement

Presentation Feb. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Read more

By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability

Presentation Dec. 16, 2013 | Share Empowering the Upside in a World of Viewable Impressions

Empowering the Upside in a World of Viewable Impressions

At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Presentation Dec. 12, 2013 | Share Best Practices Media Guideline

Best Practices Media Guideline For Succeeding with Viewable Impression & Audience Guarantees

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. The trend toward audience targeting and the shift toward in-target and viewable impression measurement have already turned the US market upside down in what seems like an instant. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Presentation Dec. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read more

Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets

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