Presentations & Whitepapers

Whitepaper Apr. 22, 2014 | Share Dutch Digital Market Overview March 2014

Dutch Digital Market Overview March 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Presentation Apr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Presentation Apr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read more

By: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Whitepaper Mar. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Presentation Mar. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). Read more

By: Gian Fulgoni Tags: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use

Presentation Mar. 17, 2014 | Share

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Read more

Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement

Whitepaper Feb. 20, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview January 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Whitepaper Jan. 21, 2014 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. In December 2013, there were 13.3 million desktop and laptop internet users aged 6+ in the Netherlands, and 11.3 million unique online video viewers. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Whitepaper Dec. 19, 2013 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview November 2013

Your monthly snapshot of digital audience trends. In November 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.2 million unique online video viewers. Google Sites lead the website rankings with 12.6 million unique visitors during the month, followed by Microsoft Sites with 10.8 million and Facebook with 9.8... Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Presentation Dec. 16, 2013 | Share

Retailers: Optimize your Customer Experiences through Rich Multichannel Insights

On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. Read more

By: Jaime Agulló Tags: Audience Measurement, Retail

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