Audience Recommendations for Every Vertical
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their... Read more
Health Vertical Segment Guide
Comscore at Digiday Publishing Summit
Comscore Congressional District CTV Index
Comscore Campaign Ratings Local
Scoring with Comscore: A Data Driven Approach...
2024 State of Programmatic Report
Closed Loop Cross-Platform Audience Reach with...
The Consumer Centric Measurement Revolution
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Comscore and the Role of Privacy: Context and History of Online Measurement
The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much...
Succeeding with Viewable Impressions and Audience Guarantees
Power to the People
Cookie Deletion Whitepaper
The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of on...