Presentations & Whitepapers

Whitepaper Apr. 22, 2014 | Share UK Digital Market Overview March 2014

UK Digital Market Overview March 2014

Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%, video consumption +0.8% with mobile usage remaining static Read more

By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

Presentation Mar. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). Read more

By: Gian Fulgoni Tags: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use

Presentation Mar. 24, 2014 | Share Australia Digital Future in Focus 2014

Australia Digital Future in Focus 2014

In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform

Whitepaper Feb. 25, 2014 | Share UK Digital Market Overview February 2014

UK Digital Market Overview February 2014

Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. Read more

By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

Whitepaper Feb. 5, 2014 | Share Marketing to Millennials

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Read more

By: Adam Lella, Andrew Lipsman Tags: Ad Impressions, Demographics, Marketing Research, Mobile, Social, Video

Whitepaper Jan. 21, 2014 | Share

UK Digital Market Overview January 2014

Your moour monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users. Read more

By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Whitepaper Dec. 10, 2013 | Share

UK Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. A fairly static month on month performance on all platforms, Total Digital Population increased 1% to 47.8m, that growth coming from PC +0.3% (44.7m) and Video +0.8% (37m) with Mobile growing a fraction to 33.8m unique users. Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Whitepaper Nov. 19, 2013 | Share UK Digital Market Overview November 2013

UK Digital Market Overview November 2013

Your monthly snapshot of digital audience trends. Browsing from PC again remains static month on month at 44.6m, video consumption is down slightly (-1.4%) and access from mobiles is up by 1.5% Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

Presentation Oct. 31, 2013 | Share Viewability & In-Target Benchmarks

Viewability & In-Target Benchmarks

More and more clients are now beginning to ask questions about impression viewability measurement, hear how comScore has amassed a significant amount of data to help understand why viewability and in-target delivery are important. Ad dress some of the question marks swirling in the minds of advertisers, agencies and publishers. Read more

By: Kerry J Brown Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Presentation Oct. 29, 2013 | Share 2013 Argentina Digital Future in Focus

2013 Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. Read more

By: Ana Laura Zain Tags: Demographics, Shopping, Social, Sports, Video

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