Presentations & Whitepapers

Presentation Sep. 12, 2013 | Share 2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Read more

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Presentation Aug. 28, 2013 | Share IAB Day Colombia

2013 Colombia Digital Future in Focus

This report examines how the latest trends in social media, travel, banking and e-commerce are currently shaping the Colombian digital marketplace and what that means for the coming year. Read more

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Presentation Aug. 22, 2013 | Share Día de las Métricas Lima

Metrics Day Lima

These studies were presented at a comScore Event in Lima and examine the latest trends in social media, travel, banking and e-commerce and a dedicated presentation for Big Data and Multi-Platform Measurements. Read more

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Presentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

Presentation Jun. 26, 2013 | Share

Social Networking in Argentina - Brandemia 2013

In this presentation, Marcos Christensen examines the Social Network consumption in Argentina, global and regional trends and new players that are shaping the future. Read more

Tags: Facebook, LinkedIn, Pinterest, Social, , Twitter

Presentation May. 29, 2013 | Share

2013 Latin America Digital Future in Focus

comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more

By: Alejandro Fosk Tags: Ad Impressions, Advertising, e-Commerce, Facebook, Internet Use, iOS, LinkedIn, Mobile, Pinterest, Retail, Smartphone, Social

Presentation Mar. 15, 2013 | Share

2013 Brazil Digital Future in Focus

In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read more

By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, e-Commerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Video, , Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube

Presentation Nov. 8, 2012 | Share Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Read more

By: Andrew Lipsman Tags: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter

Presentation Aug. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Read more

By: Andrew Lipsman, Gian Fulgoni Tags: e-Commerce, Facebook, LinkedIn, Mobile, Pinterest, Retail, Smartphone

Presentation May. 3, 2012 | Share

Le ultime evoluzioni del mondo digitale italiano

In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry. Read more

By: Chiara Galli Tags: Facebook, Google, LinkedIn, Pinterest, Social

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