Presentations & Whitepapers

Presentation Jan. 31, 2014 | Share Internet Usage Belgium

Belgium Digital Market Overview

During his session, comScore will present some prevailing 2013 trends in changing digital behaviour and online video, with a special review of online shopping. Read more

Tags: e-Commerce, Internet Use, Retail

Presentation Dec. 16, 2013 | Share

Retailers: Optimize your Customer Experiences through Rich Multichannel Insights

On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. Read more

By: Jaime Agulló Tags: Audience Measurement, Retail

Presentation Dec. 16, 2013 | Share

Best Practices: Retail Use Cases

On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. Read more

Tags: Audience Measurement, Retail

Presentation Oct. 18, 2013 | Share

Mobile Copenhagen 2013 Mobile Insights

In this presentation given at Mobile Copenhagen 2013, comScore provides a EU5 overview of mobile landscape, including demographic data about mobile users, what consumers do with their smartphones, the impact on retail, social media, search, mobile and online video and the newest multiplatform data. Read more

Tags: Demographics, Mobile, Retail, Smartphone

Presentation Oct. 7, 2013 | Share The Multi-Screen Path to Purchasing

The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. Read more

By: Kevin Levitt Tags: e-Commerce, m-Commerce, Multi-Platform, Retail, Shopping

Presentation Sep. 19, 2013 | Share Crack the Code on Cross-Platform

Cross-Platform: A Reality Check

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more

By: Gian Fulgoni Tags: Advertising, Cross Media, Mobile, Retail, TV

Presentation Sep. 12, 2013 | Share Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Read more

Tags: e-Commerce, Retail, Shopping, Smartphone, Social

Presentation Aug. 22, 2013 | Share Social Networks: PC & Mobile Share of Minutes

Marketing in an Age of Social Mobility

comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in social networking and mobile, as well as where we’re heading from here. Read more

By: Gian Fulgoni Tags: Advertising, Audience Measurement, Internet Use, Mobile, Retail, Social

Whitepaper Aug. 22, 2013 | Share 2013 India Digital Future in Focus

2013 India Digital Future in Focus

comScore presents the 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Read more

By: Amarpal Singh Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, Search, Smartphone, Social, Tablets, Video

Presentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

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