Presentations & Whitepapers

Presentation Dec. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read more

Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets

Presentation Nov. 26, 2013 | Share Multi-Platform Measurement Webinar Portuguese

Multi-Platform Measurement Webinar Portuguese

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more

Tags: Mobile, Smartphone, Tablets, Web Analytics

Presentation Nov. 22, 2013 | Share

Multi-Platform Measurement Webinar Spanish

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more

Tags: Mobile, Smartphone, Tablets, Web Analytics

Presentation Nov. 5, 2013 | Share Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Read more

Tags: Engagement, Media & Entertainment, Mobile, Tablets

Presentation Oct. 3, 2013 | Share From Platforms to People: Multi-Platform Planning Insights

From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform Majority as it outlines for the first time how unduplicated audiences in the UK balance their PC,... Read more

Tags: Ad Validation, Audience Measurement, Mobile, Tablets

Whitepaper Aug. 22, 2013 | Share 2013 India Digital Future in Focus

2013 India Digital Future in Focus

comScore presents the 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Read more

By: Amarpal Singh Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, Search, Smartphone, Social, Tablets, Video

Presentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

Presentation Aug. 13, 2013 | Share State of Retail Q2 2013

State of the U.S. Online Retail Economy Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. Read more

Tags: Amazon, Audience Measurement, e-Commerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Tablets

Whitepaper Jul. 25, 2013 | Share 2013 Southeast Asia Digital Future in Focus

2013 Southeast Asia Digital Future in Focus

comScore presents the 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Read more

By: Amarpal Singh Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, Search, Smartphone, Social, Tablets, Video

Presentation Jun. 20, 2013 | Share MMX Multi-Platform

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. Read more

By: Jeff Hackett, Josh Chasin Tags: Audience Measurement, Mobile, Multi-Platform, Smartphone, Tablets

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