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Press Release Aug. 4, 2015 | Share

Cadreon Selects comScore as Measurement Partner for Strategic Digital Campaigns

São Paulo, Brazil, August 5, 2015 – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that it was selected by Cadreon as the solution for their digital campaign measurement in Brazil. Cadreon is using validated Campaign Essentials™ (vCE®) to measure audience delivery, viewability, brand safety, in-geo... Read more

Press Release Aug. 4, 2015 | Share

comScore and Google Measurement Solution Now Widely Available to DoubleClick Customers

vCE in Double Click

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that comScore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. Read more

Press Release Jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Read more

Press Release Jun. 23, 2015 | Share

comScore Announces Launch of validated Campaign Essentials™ 2.0 in Brazil and Mexico to Improve Solutions for Ad Measurement Needs

São Paulo, Brazil and Mexico City, Mexico, June 23, 2015 – comScore, Inc. (NASDAQ: SCOR) announced an enhancement to validated Campaign Essentials™ (vCE®) – now vCE 2.0 – to deliver advertising campaign insights to clients in Brazil and Mexico with increased speed and stability. vCE 2.0 is a holistic ad and audience delivery validation solution... Read more

Press Release Jun. 2, 2015 | Share

comScore’s 2015 Mexico Digital Future in Focus Report Now Available for Download

comScore’s 2015 Mexico Digital Future in Focus Report Now Available for Download

This 2015 Mexico Digital Future in Focus Report shares key insights from the digital trends of 2014 and what this means for the year ahead. Read more

Press Release Mar. 12, 2015 | Share

comScore Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization... Read more

Press Release Mar. 12, 2015 | Share

comScore Appoints Duncan Trigg as Vice President of Advertising Effectiveness

comScore today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around comScore’s advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London. Read more

Press Release Feb. 26, 2015 | Share

comScore is Selected by IPG Mediabrands Latin America as a Preferred Strategic Partner for Digital Campaign Ratings

By identifying comScore vCE® as a Preferred Solution for its clients, IPG Mediabrands expects to bring optimization and solutions to improve their Digital Display and Video Campaigns. Read more

Press Release Feb. 12, 2015 | Share

New Brightcove Video Player Receives Broad Support from the Video Ecosystem

Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that the new Brightcove Player, which powers the next generation of video experiences across Brightcove’s suite of products, has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player, whether through... Read more

Press Release Feb. 5, 2015 | Share

comScore’s Value of a Digital Ad Whitepaper Available for Download

Value of a Digital Ad Whitepaper

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing its full potential and how these challenges are being addressed. Recent innovations in digital ad... Read more