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Audience Measurement
Press Release Apr. 13, 2010 | Share

comScore Releases February 2010 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released February 2010 data from the comScore Video Metrix service showing that more than 174 million U.S. Internet users watched online video during the month. Video viewers at Hulu watched a record amount of video per person during the month at 2.4 hours per viewer. Read more

Press Release Oct. 16, 2008 | Share

comScore Doubles the Number of Reported Web Sites in Most Countries to Enhance Measurement of the Internet’s ‘Long Tail’

RESTON, VA, October 16, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of enhanced site audience data in the comScore Media Metrix and comScore World Metrix audience measurement services. This enhanced capability provides more robust and granular reporting across global markets and more than doubles the number of reportable... Read more

Press Release Jun. 7, 2007 | Share

comScore Publishes White Paper on the Impact of Cookie Deletion on the Accuracy of Website Audience Measurement

comScore today announced that it is making available its white paper, “The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics: An Empirical comScore Study.” The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in... Read more

Press Release Apr. 16, 2007 | Share

Cookie-Based Counting Overstates Size of Web Site Audiences

RESTON, Va., April 16, 2007 – comScore today released the results of a study analyzing the validity of using cookie-based data to measure the number of unique visitors to individual Web sites or to gauge the number of unique users that were served an ad by an ad server. The study, based on an analysis of 400,000 home PC’s included in comScore’s... Read more

Press Release Dec. 6, 2006 | Share

Thirty-Three Million Consumers Researched Prescription Medication Using the Internet

RESTON, Va., December 6, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication information. According to the study, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13 percent over Q3 2005. Read more

Press Release Nov. 13, 2006 | Share

Ghosts and Goblins Drive Traffic to Greetings, Gift and Toys Sites in October

RESTON, VA, November 13, 2006 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for October. Americans were drawn in particular to e-card, party, kids, toy, family and women’s Web sites as Halloween approached. Also of note this month was the precipitous drop in traffic... Read more

Press Release Sep. 27, 2006 | Share

U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers

RESTON, VA, September 27, 2006 – comScore Media Metrix, the leader in digital media measurement, today released the second quarter results of Game Metrix, a quarterly syndicated study analyzing gamers’ cross-platform behaviors and attitudes. The study combines the passive observation of online behavior, including visitation to online gaming and... Read more

Press Release Sep. 15, 2006 | Share

End of Summer Boosts Traffic to Online Video, Back-to-School and Football Sites

RESTON, VA, September 15, 2006 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for August. continued its rise, increasing 19 percent to reach 19.1 million unique visitors, making it the 32nd most-visited Web property in the U.S., an eight-spot increase from... Read more

Press Release Aug. 14, 2006 | Share

Microsoft Sites Rank as Top Web Property Worldwide in June, According to comScore World Metrix

RESTON, VA, August 14, 2006 – comScore Networks today released its monthly analysis of worldwide consumer activity at top online properties, based on its June World Metrix report, which estimates global online audience size. comScore revealed that 713 million people, age 15+ used the Web around the world from all locations in June. Visitors from... Read more